Something looked strikingly different on the Commuterline Train in celebration of World Book day which took place on April 23. A group of young people supporting literacy has filled Jakarta Kota Station on Sunday, April 22 2018, wearing similar clothing and bringing interesting books. They were on a campaign dubbed “KeREADta” which is loosely translated as “Read Train.” The campaign is a movement to invite people to read books and make reading a habit, especially when they travel on train. The event itself was named “When Train Is a Fun Place to Read.”
The activity was initiated by Nurkholis Makki, one of the staffs of Taman Baca Inovator (TBI) Foundation. In 2017, similar activity was conducted in full force by Taman Baca Inovator Foundation and supported by PT. Kereta Commuterline Indonesia. Considering that collaboration was very important for the event, this year Taman Baca Inovator Foundation partnered with Indoreadgram and Booktube communities and named the team “Lokomotim” which meant that they were the train drivers of this activity. The event was bigger this year as the number of volunteers doubled compared to last year and PT. Kereta Commuterline Indonesia fully supported the activity this year and acted the main sponsor.
The activity was opened by Eva Chairunisa as Vice President Corporate Communication of PT KCI and Fajri Alfalah from Taman Baca Inovator Foundation. Their speeches highlighted the full support provided for the activity. Both parties really appreciate the high spirit and enthusiasm of the literacy volunteers. There were 400 volunteers for a flash mob about reading on the train. The volunteers were not only coming from Jakarta, some even come from far areas such as Bandung and Yogyakarta – which showed how excited they were for this event.
The activity started in Jakarta Kota station as the volunteers gathered to start the day. The event for KeREADta campaign were not only conducted inside the train, though. We stopped at University of Indonesia Station and continued with inspiring classes in a talk show format, free of charge, at the Faculty of Humanities, University of Indonesia. Some of the classes are: Literacy Class, Fiction Class, Blogging Class, Journalistic Class, and Poetry Class.
The classes increased the volunteers’ excitement, especially since competent speakers were presented. People were very interested and no volunteers left the event before it ended properly. It was a great success for the Lokomotim team and especially for Taman Baca Inovator. The volunteers, communities and the public have given their best effort to improve literacy. We hope this good partnership will continue going forward to develop reading interest. The success was achieved thanks to a great collaboration. We are very open and thankfull for future collaborations to better the education and literacy in Indonesia.